武科大网讯 7月3日下午15时，俄勒冈州立大学商学院朱斌副教授受邀来美高梅集团作了题为“ The Different Behaviors between Product Searchers and Website Searchers”的专题学术报告。报告会由恒大管院副院长张志清主持，学院30余名师生到场听取了报告。
朱斌教授以在线零售消费者购买为背景，以搜索电子商务网站通常使用的两种关键术语（产品或网站）为切入点，认为使用这两种关键词的用户在到达电子商务网站时可能有不同的期望，并且可以通过不同的路径重新访问网站，考虑到现有研究还没有找到能够深入了解产品搜索者和网站搜索者在访问电子商务网站时的差异，重点研究了电子商务网站访问者使用不同类型的关键术语的行为差异。在购买漏斗、结转溢出效应、主动搜索和被动搜索等理论基础上，提出了相关假设，并采用来自中国的一个主要电子商务网站收集的数据进行了验证。之后与会老师就感兴趣的问题进行了互动交流。
报告人简介:
Dr. Bin Zhu is an Associate Professor of Business Information Systems in the College of Business. Prior to OSU she was an assistant professor at Boston University. She earned her Ph.D. in Management Information Systems from University of Arizona. Her current research interests include business intelligence, information analysis, social network, human-computer interaction, information visualization, computer-mediated communication, and knowledge management systems. She has been a lead author for papers that have appeared in Information Systems Research, Decision Support Systems, Journal of the American Society for Information Science and Technology, IEEE Transaction on Image Processing, and D-Lib Magazine. Her research also received an IBM faculty award. She leads the OSU MBA Business Analytics track. Her teaching interests are business analytics, data management, data/text mining, business process, and management information systems.
